The Logitech G Developer Alliance partner program gives developers access to world-class technologies that enhance immersion, realism, and gameplay differentiation—as well as opportunities to reach millions of players.

Logitech G has worked with Aimlabs for years on dozens of community activations & challenges – like Logitech G PLAYDAYS. Our shared obsessions with serving community needs and feedback through data-driven product development and active engagement makes Aimlabs a natural fit for the Developer Alliance.

Our partnership creates a unique hybrid experience ecosystem, encouraging player development and product innovation. Logitech G activates Aimlabs at in-person activations to help players experience physical nuances and performance benefits of Logitech G gear and G HUB settings while completing Aimlabs trials. 

During online PLAYDAYS events, over 5 million unique players have competed in Aimlabs challenges to test their skills against the community for a chance at $100,000 worth of amazing prizes. Aimlabs currently supports over 45 million players globally in bettering their FPS aim and movement skills

Upgrading to a new mouse is an extremely personal experience, which is why we have invested in on-site, co-branded Logitech G x Aimlabs stations at gaming events around the world. These in-person activations provide players of all skill levels different Logitech G mice to demo while completing Aimlabs tasks to find the best mouse and G HUB settings for their needs, before committing to a purchase.

‘Beat the Pro’ event activations challenge players to beat top esports athletes’ high-scores in Aimlabs challenges for prizes. While promoting the new PRO X2 SUPERSTRIKE gaming mouse, players could try out the innovative HITS Technology and its performance benefits first-hand with made-for-purpose Aimlabs tasks.

Aimlabs was also integrated as the battleground of our RIVALRIES competition, pitting pro players like Shroud and DrLupo against one another in the ultimate showdown raw accuracy and skill.

Logitech G and Aimlabs teams work together to surface insights & address feedback from Logitech G’s active Discord community. During official PLAYDAYS challenges, the community rallies to share candid feedback about the software and the challenge experience. This feedback goes directly to the Aimlabs dev teams to apply to future product improvement roadmaps and design more intuitive tasks.

Logitech G invests $100,000 in prizes annually to activate the gaming community around Aimlabs challenges—across PLAYDAYS, in-person events, and more. Players get rewarded for their performance and it strengthens the community’s initiative to pursue Breakthroughs in Play.

Aimlabs is well-regarded as a top-tier tool in training aim, a universally necessary gaming skill. Activating these community aiming challenges emphasizes skill improvement in the Logitech G community and pushes our product teams to keep innovating the best peripherals to push our players’ potential further.

To further empower this, Logitech G offers a complimentary 3-month subscription of  Aimlabs+, the premium tier of the service, with qualifying Logitech G PRO Series products purchased on the Logitech G webshop.

Logitech G and  Aimlabs are dedicated to continuing our partnership to continuing co-developing tasks like Hero Scope and Final Boss, which show great player popularity and improve our understanding of quantifiable skills to succeed in competitive gaming. The partnership has already led to incredible results and important insights which both teams can use for the benefit of the community.

Stay tuned for important updates on the future of Aimlabs and then next round of PLAYDAYS challenges.