The Logitech G Developer Alliance partner program gives developers access to world-class technologies that enhance immersion, realism, and gameplay differentiation—as well as opportunities to reach millions of players.

Last September, Logitech G welcomed Studio 397 and Motorsports Games, makers of the Le Mans Ultimate (LMU) racing simulator, to the Developer Alliance. Our shared commitment to elevate sim racing’s immersive gameplay and community growth led to instant deep collaboration that we’re both proud of.

As a result of the partnership, LMU integrated TRUEFORCE Technology compatibility, became the headline title for the Logitech G Challenge global sim racing competition, and had experiential activations alongside our partners at McLaren Racing.

As an example of the success, total entries to-date for LMU G Challenge have numbered over 192,500, with over half (109,444) of entries belonging to unique players, totaling in over 5.7 million laps in the co-branded activation.

As part of the partnership, Logitech G supports Le Mans Ultimate with co-marketing support, content creation, and engaged audience visibility through access to Logitech G creators and digital platforms.

The campaign helped showcase LMU to millions of consumers worldwide through owned and operated channels including social media, CRM, LogitechG.com, GHUB, and more. The partnership announcement video showcased the authentic technological integration and introduced Logitech G sim racers to the unique racing title. 

Working together, players can now enjoy the breadth of Logitech G's simulation product features in an unmatched immersive experience of the officially licensed World Endurance Championship title.

Le Mans Ultimate became the newest title featured in our wildly popular Logitech G Challenge competition, in partnership with McLaren Racing—featuring $35,000+ in prizing, including a VIP trip to the McLaren Technology Centre in Woking, England.

The competition to-date has seen almost 200,000 total entries, especially popular in Europe accounting for 73% of entries. Proving the authenticity of the collaboration and the enthusiasm of the sim racing community remain unmatched. Leveraging our global creator network has helped introduce the niche, hardcore simulation of LMU to thousands of potential new players who might otherwise overlook it.

Closely connecting development teams, our partnership integrated our proprietary TRUEFORCE Technology into Le Mans Ultimate for the most high-fidelity sim racing experience possible, available exclusively on Logitech G Racing Series gear.

Every millimeter of each iconic track in LMU has been laser-scanned so tactile track details and curb vibrations are simulated as realistically as possible via TRUEFORCE. This vast improvement in sensory input (especially compared to titles without TRUEFORCE support) gives sim racers significant amounts of contextual information to improve their racing performance.

With over 400,000 LMU global sim racers, this integration expands the racing experience to new heights and adds another exciting sim racing title that gets the most out of Logitech G Racing Series setups. We’re pleased to offer more immersive experiences to our avid sim racing player base and expose them to the world of endurance racing.

With Le Mans Ultimate confirmed for global console release, we’re incredibly excited to bring our deep console expertise to prepare for this new expansion of players with even more reasons to love Logitech G sim racing console setups.

Beyond digital engagements, there are plans to integrate Le Man Ultimate into on-site sim rig activations at major global World Endurance Championship race events, like we did in Miami for McLaren Racing’s 1000th race. We’re also excited to explore exclusive in-game content & product integration opportunities.  

Le Mans Ultimate will receive improved G HUB support in the near future as we continue to invest in our long-term commitment to the sim racing community together. Stay tuned for more Logitech G  Racing Series updates at this year’s Logitech G Play in September for more announcements.