Competing at the top of esports demands more than skill. It requires specialized equipment, professional support, and the mental edge to perform under constant pressure. The Logitech G PRO Alliance is more than a partnership program — it's a commitment to developing athletes, products, and the esports ecosystem. Members benefit from performance coaching, scientific research, and direct collaboration with the Logitech G PRO Series team.

The PRO Alliance is an open-application membership program dedicated to elevating the professional esports athlete experience. Unlike team sponsorships, which change as rosters and organizations evolve, PRO Alliance maintains direct relationships with athletes throughout their careers, and beyond.

The program was specifically designed to support athletes’ careers beyond access to high-performance PRO Series gear. PRO Alliance serves athletes’ health and wellness needs as well, with a sports science  approach to performance, training & testing. These benefits stay with the athletes no matter where roster moves take them – it isn’t tied to sponsorship or contracts. PRO Alliance exists to serve esports athletes in pursuit of extending the potential of human play.

Logitech G partners with the top esports teams in the world, but rosters, organizations, and game metas change constantly. PRO Alliance allows us to maintain direct relationships with athletes as they progress through their careers and ensures they maintain the ability to test, train with and use the newest PRO Series gear. Roster moves that take athletes to another team with a different peripheral partner, PRO Alliance members continue to receive support, gear, and community through the program.

Not all esports organizations have access to the same resources. PRO Alliance fills that gap, giving athletes access to performance-enhancing opportunities their organization may not offer.

Equipment & Product Access Athletes receive complimentary gear credits to keep their setup new and cutting-edge, plus the opportunity to try new Logitech G products before they launch – keeping them at the forefront of gaming technology.

Exclusive Event Lounges & Coaching At major events like IEM, DreamHack, and Gamescom, PRO Alliance often operates exclusive athlete lounges which are quiet spaces to decompress before matches, with access to private esports coaches for focused preparation.

Performance Coaching & Wellness Through a partnership with ADAMAS, performance coaches help players with in-game skills and off-stage wellness, including: sleep optimization, anxiety management, and competition prep. Every athlete receives a personalized plan built around their individual needs.

Premium Customer Support Members get direct access to dedicated Logitech G customer service, ensuring any product issues are resolved quickly and efficiently.

Product Development & Feedback Athletes provide feedback on existing products, test prototypes, and collaborate directly with Logitech G's research teams. This ensures their insights shape the next generation of PRO Series gear.

Live Workshops & Networking PRO Alliance organizes live workshops bringing together players from across the globe for hands-on product feedback, performance testing, and performance workshops (mindfulness, wellness, mental health).

Career Development Beyond Esports Members receive complimentary access to Streamlabs Prime streaming services and support from Logitech G's in-house creative team to build their personal brand.

PRO Alliance creates a direct bridge between Logitech G's research and design teams and top-tier athletes outside of sponsored teams – expanding the pool of real-world pro insights that shape every product. Through workshops, surveys, and at-home prototype testing, athletes provide honest, unbiased feedback in their own environments. Their personalized hardware settings are also integrated into the PRO Alliance platform, so aspiring players can easily play like their favorite pro.

PRO Alliance delivers hands-on support to professional athletes while directly shaping the future of competitive gaming products. We treat esports athletes as collaborators whose expertise helps build equipment made for peak performance. By combining community, resources, and meaningful product input, PRO Alliance elevates both the athletes and the esports landscape.